Salesforce Commerce Cloud Pricing: The Complete 2026 Breakdown

Salesforce Commerce Cloud pricing is one of the most frequently searched and least clearly documented topics in enterprise eCommerce. Salesforce does not publish list prices, and the true cost of ownership is spread across several components that many evaluators miss.

This guide breaks down every cost element so you can build an accurate 3-year business case.

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## How SFCC Licensing Works

Salesforce Commerce Cloud uses a **Gross Merchandise Value (GMV) percentage model**. Rather than a flat monthly fee, you pay a percentage of the revenue processed through the platform each year.

The GMV percentage varies based on:

- Your total annual GMV
- Whether you are on B2C Commerce, B2B Commerce, or both
- Contract term length (multi-year discounts apply)
- Whether you include Order Management, Einstein AI features, or other modules

**Typical GMV rates for B2C Commerce:**

| Annual GMV | Typical GMV Rate |
|---|---|
| €5M – €20M | 2.5% – 3.5% |
| €20M – €100M | 1.5% – 2.5% |
| €100M – €500M | 0.75% – 1.5% |
| €500M+ | Negotiated (typically 0.25% – 0.75%) |

These are indicative ranges. Actual rates depend heavily on your negotiation position, contract term, and the modules included.

**Important:** SFCC licensing typically includes a **minimum annual fee** regardless of GMV achieved. For mid-market implementations, this floor is commonly between €150,000 and €300,000 per year.

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## Implementation Costs

Implementation is typically the largest single cost component for a new SFCC deployment.

**SFRA (Storefront Reference Architecture) implementation:**
- Single storefront, standard scope: €300K – €600K
- Multi-site (2–5 storefronts): €600K – €1.5M
- Complex integrations (ERP, PIM, OMS): Add €100K – €400K

**Headless / PWA Kit implementation:**
- Single storefront: €500K – €1M
- Multi-site headless: €1M – €2.5M

Implementation costs are driven primarily by:
- Number of storefronts and markets
- Complexity of third-party integrations
- Custom business logic requirements
- Data migration scope
- SI partner day rates (typically €800–€1,500/day for certified SFCC architects)

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## Ongoing Development and Operations

After go-live, expect ongoing costs for:

**Platform management:** Business Manager configuration, promotions, and merchandising — typically handled by a digital trading team or agency retainer. Budget €50K–€150K/year depending on scope.

**Feature development:** New features, A/B tests, and integration updates. Most brands retain an SFCC agency or maintain in-house SFCC developers. Budget €100K–€400K/year.

**Hosting and infrastructure:** Included in the SFCC license for cloud hosting, but CDN, third-party monitoring, and additional services add cost.

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## Module and Add-On Costs

Several SFCC capabilities are licensed separately or at additional cost:

| Module | Notes |
|---|---|
| Einstein Product Recommendations | Often included; verify in contract |
| Einstein Predictive Sort | Often included; verify in contract |
| Einstein Search | May be additional |
| Order Management (Salesforce OMS) | Separate product, separate license |
| B2B Commerce | Separate SKU from B2C |
| Salesforce CDP | Separate license |

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## 3-Year Total Cost of Ownership Model

For a mid-market retailer with €30M GMV and a single-storefront SFRA implementation:

| Component | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Licensing (2% of €30M) | €600K | €630K | €660K |
| Implementation | €500K | — | — |
| Ongoing development | €150K | €200K | €200K |
| Agency/operations | €100K | €100K | €100K |
| Third-party integrations | €80K | €40K | €40K |
| **Total** | **€1.43M** | **€970K** | **€1M** |

**3-year TCO: approximately €3.4M** for this profile.

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## Is SFCC Worth the Cost?

The business case for SFCC rests on:

1. **Conversion rate improvement:** A well-implemented SFCC storefront with Einstein AI typically delivers 5–15% conversion uplift versus the platform you're replacing.
2. **Revenue from new capabilities:** Headless performance improvements, abandoned cart recovery, and improved search can add 3–8% incremental revenue.
3. **Operational efficiency:** Native promotions, content management, and multi-site tools reduce ongoing agency dependency over time.

For a retailer with €30M GMV, a 5% revenue uplift = €1.5M additional revenue per year. At those numbers, the TCO pays back within 2–3 years — provided the implementation is well-executed.

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## Negotiation Tips

- **Multi-year contracts** (3 years) typically secure 10–20% better GMV rates
- **Bundle modules upfront** — adding modules post-contract is more expensive
- **Use competitive tension** — Shopify Plus and Adobe Commerce evaluations give you real negotiating weight
- **Minimum fee floors** are negotiable, especially at lower GMV tiers
- **Implementation partner fees** are separate from Salesforce and fully negotiable

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## Final Thought

SFCC is a premium platform — and the investment reflects what it delivers. For brands operating at scale, the revenue upside from Einstein AI personalisation, native multi-site capabilities, and enterprise-grade B2B commerce consistently justifies the cost. A 5–10% conversion improvement on €50M+ GMV pays back the platform investment many times over.

The right question is not whether SFCC is expensive — it is whether your current platform is costing you growth. For serious enterprise retailers, SFCC is the platform built to support ambition at scale.