# Ozan Altinbas

> Ozan Altinbas (Ozan Altınbaş) is a Salesforce Commerce Cloud (SFCC) Technical Architect and eCommerce Architect with 8+ years of hands-on SFCC backend development and 14+ years in software engineering. He works as a contractor for Alpenite, architecting SFCC-based commerce platforms for global luxury and lifestyle brands including Karl Lagerfeld, Stella McCartney, Barbour and Fred. This site is published in English and Turkish.

Content last updated: 2026-08-07

## English

- [Ozan Altinbas — SFCC Technical Architect](https://www.ozanaltinbas.com/en): Profile and overview: 8+ years of hands-on Salesforce Commerce Cloud backend development, 14+ years in software engineering.
- [SFCC & eCommerce Architecture Services](https://www.ozanaltinbas.com/en/service): Headless commerce with SCAPI/OCAPI, custom cartridge development, payment and tax integrations, Core Web Vitals performance engineering.
- [Portfolio — SFCC Projects and Brands](https://www.ozanaltinbas.com/en/portfolio): Production SFCC work for Karl Lagerfeld, Stella McCartney, Barbour, Fred, GameStop, Ubisoft and others.
- [Articles on SFCC and Enterprise eCommerce](https://www.ozanaltinbas.com/en/blog): Index of technical articles. Every article is listed individually below.
- [Career History](https://www.ozanaltinbas.com/en/career): Alpenite, Emakina, OSF Global Services, TEB — BNP Paribas, Netas — Genband, with dates and responsibilities.
- [Education and Certifications](https://www.ozanaltinbas.com/en/education): B.Sc. Computer Engineering, Izmir University of Economics. Salesforce B2C Commerce Developer certification and others.
- [Contact](https://www.ozanaltinbas.com/en/contact): Availability for SFCC contract and consulting engagements. Email, phone and a contact form.
- [SFCC (Salesforce Commerce Cloud) — The Complete Expert Guide](https://www.ozanaltinbas.com/en/sfcc): The most comprehensive SFCC guide on the internet. Everything about Salesforce Commerce Cloud architecture, cartridge development, OCAPI, SCAPI, headless commerce, and certifications — by a certified SFCC Technical Architect with 8+ years of hands-on experience. (updated 2026-08-07)
- [SFCC vs Shopify Plus: The Definitive 2026 Platform Comparison](https://www.ozanaltinbas.com/en/blog/sfcc-vs-shopify-plus): SFCC or Shopify Plus? After building on both, here is what the decision actually comes down to for enterprise brands above €10M GMV in 2026. (5 min read, updated 2026-04-17)
- [Salesforce Commerce Cloud Pricing: The Complete 2026 Breakdown](https://www.ozanaltinbas.com/en/blog/salesforce-commerce-cloud-pricing): SFCC pricing broken down: GMV licensing rates, implementation costs, module add-ons, and realistic 3-year TCO for mid-market and enterprise brands. (3 min read, updated 2026-03-28)
- [What Is Commerce Cloud? The Complete Guide for eCommerce Businesses in 2026](https://www.ozanaltinbas.com/en/blog/what-is-commerce-cloud): Salesforce Commerce Cloud explained: what it is, how it works, who it is built for, and whether it is the right platform for your business in 2026. (3 min read, updated 2026-03-15)
- [Salesforce Commerce Cloud Business Manager: The Complete Operations Guide](https://www.ozanaltinbas.com/en/blog/sfcc-business-manager-guide): Business Manager is where SFCC gets operated day-to-day. This guide covers products, promotions, content, search, code versions, and developer tools. (3 min read, updated 2026-04-17)
- [10 Salesforce Commerce Cloud Features That Increase eCommerce Conversion Rates](https://www.ozanaltinbas.com/en/blog/commerce-cloud-features-conversion): 10 Commerce Cloud features with a direct impact on conversion rate, AOV, and lifetime value — most brands are only using a fraction of what is available. (3 min read, updated 2026-02-28)
- [SFCC Cartridge Development: The Complete Guide for Developers](https://www.ozanaltinbas.com/en/blog/sfcc-cartridge-development): SFCC cartridge development explained by someone who builds them daily: cartridge path, controllers, server.append vs replace, ISML, and Prophet Debugger setup. (4 min read, updated 2026-04-17)
- [Headless Commerce Cloud: Is It Right for Your eCommerce Business?](https://www.ozanaltinbas.com/en/blog/headless-commerce-cloud): Headless Commerce Cloud promises faster sites — but it is not the right call for every brand. A practical framework for making this architectural decision. (4 min read, updated 2026-02-10)
- [Commerce Cloud SEO: Technical Optimisation Guide for SFCC Storefronts](https://www.ozanaltinbas.com/en/blog/commerce-cloud-seo-guide): SFCC SEO from someone who has fixed it in production: URL aliases, pipeline URL leakage, ISML rendering, faceted navigation, and Core Web Vitals. (7 min read, updated 2026-04-17)
- [Salesforce Commerce Cloud Certification: The Complete 2026 Study Guide](https://www.ozanaltinbas.com/en/blog/sfcc-certification-guide): SFCC certification guide: what the B2C Commerce Developer and Architect exams actually cover, how to prepare, and what to expect on exam day. (3 min read, updated 2026-01-15)
- [How to Migrate to Commerce Cloud Without Disrupting Sales](https://www.ozanaltinbas.com/en/blog/commerce-cloud-migration): Migrating to Salesforce Commerce Cloud: what actually goes wrong, what to sequence, and how to protect revenue during a live platform switch. (4 min read, updated 2026-01-05)

## Türkçe

- [Ozan Altınbaş — SFCC Teknik Mimarı](https://www.ozanaltinbas.com/tr): Profil ve genel bakış: 8+ yıl Salesforce Commerce Cloud backend geliştirme, 14+ yıl yazılım mühendisliği deneyimi.
- [SFCC ve e-Ticaret Mimarisi Hizmetleri](https://www.ozanaltinbas.com/tr/hizmet): SCAPI/OCAPI ile headless ticaret, özel cartridge geliştirme, ödeme ve vergi entegrasyonları, Core Web Vitals performans mühendisliği.
- [Portföy — SFCC Projeleri ve Markalar](https://www.ozanaltinbas.com/tr/portfoy): Karl Lagerfeld, Stella McCartney, Barbour, Fred, GameStop ve Ubisoft için yürütülen canlı SFCC projeleri.
- [SFCC ve Kurumsal e-Ticaret Makaleleri](https://www.ozanaltinbas.com/tr/makale): Teknik makale dizini. Her makale aşağıda ayrı ayrı listelenmiştir.
- [Kariyer Geçmişi](https://www.ozanaltinbas.com/tr/kariyer): Alpenite, Emakina, OSF Global Services, TEB — BNP Paribas, Netaş — Genband; tarihler ve sorumluluklarla birlikte.
- [Eğitim ve Sertifikalar](https://www.ozanaltinbas.com/tr/egitim): Bilgisayar Mühendisliği lisans derecesi, İzmir Ekonomi Üniversitesi. Salesforce B2C Commerce Developer sertifikası ve diğerleri.
- [İletişim](https://www.ozanaltinbas.com/tr/iletisim): SFCC sözleşmeli ve danışmanlık işleri için müsaitlik. E-posta, telefon ve iletişim formu.
- [SFCC (Salesforce Commerce Cloud) — Kapsamlı Uzman Rehberi](https://www.ozanaltinbas.com/tr/sfcc): Salesforce Commerce Cloud hakkında internetteki en kapsamlı Türkçe rehber. SFCC mimarisi, kartridj geliştirme, OCAPI, SCAPI, headless ticaret ve sertifikalar — 8+ yıl deneyimli sertifikalı bir SFCC Teknik Mimarı tarafından yazılmıştır. (güncellendi 2026-08-07)
- [SFCC ve Shopify Plus: 2026 Kesin Platform Karşılaştırması](https://www.ozanaltinbas.com/tr/makale/sfcc-vs-shopify-plus): SFCC mi, Shopify Plus mu? Her iki platformda da inşa ettikten sonra, 2026'da 10M € GMV üzerindeki kurumsal markalar için kararın gerçekte neye bağlı olduğu. (5 dk okuma, güncellendi 2026-04-17)
- [Salesforce Commerce Cloud Fiyatlandırması: 2026 Kapsamlı Rehberi](https://www.ozanaltinbas.com/tr/makale/salesforce-commerce-cloud-pricing): SFCC fiyatlandırması: GMV lisanslama oranları, uygulama maliyetleri, modül eklentileri ve kurumsal markalar için gerçekçi 3 yıllık toplam sahip olma maliyeti. (3 dk okuma, güncellendi 2026-03-28)
- [Commerce Cloud Nedir? 2026'da eCommerce İşletmeleri İçin Kapsamlı Rehber](https://www.ozanaltinbas.com/tr/makale/what-is-commerce-cloud): Salesforce Commerce Cloud anlatıldı: ne olduğu, nasıl çalıştığı, kimin için tasarlandığı ve 2026'da işletmeniz için doğru platform olup olmadığı. (3 dk okuma, güncellendi 2026-03-15)
- [Salesforce Commerce Cloud Business Manager: Kapsamlı Operasyon Rehberi](https://www.ozanaltinbas.com/tr/makale/sfcc-business-manager-guide): Business Manager, SFCC'nin günlük operasyon merkezidir. Bu rehber; ürünler, promosyonlar, içerik, arama, kod sürümleri ve geliştirici araçlarını kapsar. (3 dk okuma, güncellendi 2026-04-17)
- [Salesforce Commerce Cloud'un eCommerce Dönüşüm Oranını Artıran 10 Özelliği](https://www.ozanaltinbas.com/tr/makale/commerce-cloud-features-conversion): Dönüşüm oranı ve AOV üzerinde doğrudan etkisi olan 10 Commerce Cloud özelliği — çoğu marka mevcut olanların yalnızca küçük bir kısmını kullanıyor. (3 dk okuma, güncellendi 2026-02-28)
- [SFCC Kartuş Geliştirme: Geliştiriciler İçin Kapsamlı Rehber](https://www.ozanaltinbas.com/tr/makale/sfcc-cartridge-development): Her gün kartuş geliştiren birinden SFCC kartuş geliştirme: kartuş yolu, controller'lar, server.append ve replace farkı, ISML ve Prophet Debugger kurulumu. (4 dk okuma, güncellendi 2026-04-17)
- [Headless Commerce Cloud: eCommerce İşletmeniz İçin Doğru Seçim Mi?](https://www.ozanaltinbas.com/tr/makale/headless-commerce-cloud): Headless Commerce Cloud daha hızlı siteler vaat ediyor — ancak her marka için doğru tercih değil. Bu mimari kararı vermek için pratik bir çerçeve. (4 dk okuma, güncellendi 2026-02-10)
- [Commerce Cloud SEO: Kapsamlı Teknik Optimizasyon Rehberi](https://www.ozanaltinbas.com/tr/makale/commerce-cloud-seo-guide): Bunu canlıda düzelten birinden SFCC SEO: URL takma adları, pipeline URL sızıntısı, ISML render engelleme, faceted navigation ve Core Web Vitals optimizasyonu. (7 dk okuma, güncellendi 2026-04-17)
- [Salesforce Commerce Cloud Sertifikasyonu: 2026 Kapsamlı Çalışma Rehberi](https://www.ozanaltinbas.com/tr/makale/sfcc-certification-guide): SFCC sertifika rehberi: B2C Commerce Developer ve Architect sınavlarının gerçekte kapsadıkları, nasıl hazırlanılacağı ve sınav günü neler bekleneceği. (3 dk okuma, güncellendi 2026-01-15)
- [Satışları Bozmadan Commerce Cloud'a Nasıl Göç Edilir?](https://www.ozanaltinbas.com/tr/makale/commerce-cloud-migration): Salesforce Commerce Cloud'a platform geçişi: gerçekte ne ters gider, hangi adımlar nasıl sıralanmalı ve canlı bir platform değişiminde gelir nasıl korunur. (4 dk okuma, güncellendi 2026-01-05)

## Full text

- [Complete English corpus](https://www.ozanaltinbas.com/llms-full.txt): Every article and the SFCC pillar guide, in full, as markdown.
- [Complete Turkish corpus](https://www.ozanaltinbas.com/llms-full.tr.txt): Aynı içeriğin tamamı, Türkçe, markdown olarak.

## Machine-readable

- [Sitemap](https://www.ozanaltinbas.com/sitemap.xml): All 36 pages with hreflang alternates and content dates.
- [RSS feed (English)](https://www.ozanaltinbas.com/rss.xml): RSS 2.0. Every English article, newest first.
- [RSS feed (Türkçe)](https://www.ozanaltinbas.com/rss.tr.xml): RSS 2.0. Aynı makaleler, Türkçe.
- [JSON Feed (English)](https://www.ozanaltinbas.com/feed.json): JSON Feed 1.1, with the full article text in every item.
- [JSON Feed (Türkçe)](https://www.ozanaltinbas.com/feed.tr.json): JSON Feed 1.1, makale metinlerinin tamamıyla.
- [robots.txt](https://www.ozanaltinbas.com/robots.txt): A single wildcard group. Every crawler is allowed everywhere except /api/.

Every article is also served as raw markdown by appending `.md` to its URL — e.g.
https://www.ozanaltinbas.com/en/blog/sfcc-vs-shopify-plus.md and https://www.ozanaltinbas.com/tr/makale/sfcc-vs-shopify-plus.md